Each one of Elon Musk's endeavors is paired with a vision and mission more ambitious and far-sighted than the last. His vision for Tesla involves a future of completely sustainable transportation that will leave gas-powered engines behind, while his Hyperloop vision sees customers travelling around the world in a fraction of the current possible time. Meanwhile, perhaps his most ambitious vision is for SpaceX, which imagines people traveling to and from other planets making our species multi-planetary.

Musk was quoted saying “focus on signal over noise, don’t waste time on things that doesn't actually make things better”. This means only taking meetings if there is a clear objective, overriding many emails and tasks, and focusing on the most important things first.

Not only does Elon Musk acknowledge the need for failure, he welcomes it. He is on a mission to build upon each failure until he sees success. He then tries to debunk everything thought to be true in order to find more failure. Part of embracing failure is preparing for it and having a plan for when that day inevitably comes

No organization expects to fail, but this is why scenario planning is crucial to the strategic planning process. It’s important to sit down and really think about each way and at what points your plan could fail.

It’s all down to the latest user experience (UX) trends. In other words, the customer journey. And improving the journey will turn a good website, into a great one. And, like all things trendy, UX is ever changing.

Bigger is better this year, with bold typefaces paired with sleek animations becoming more popular. Users spend less time on websites these days, and roughly 46% of them will leave if the page ‘lacked a message’.

So to really engage your audience, you should take them on a ride (an enjoyable one!), telling stories with unforgettable content. Scroll-triggered animations are superb storytellers, but don’t overcomplicate the layout.

“During software design, I’m an architect.

While I’m designing the user interface, I’m an artist.

During construction, I’m a potter, molding and shaping the design.

And during unit testing, I’m as tough as it gets. Everything must be test multiple times.”